12BET's Global Sports Sponsorships
12BET has built a strong global presence through high-profile sports sponsorships that reflect its passion for sport.
Football Clubs
12BET's most notable shirt sponsorship was with Sevilla F.C. in 2009 — Spain's oldest football club. It also signed a stadium naming deal with Crystal Palace F.C. and was a commercial partner of Arsenal F.C. and Newcastle United F.C.
Badminton
12BET partners with the Badminton World Federation (BWF) and the All England Open, reflecting its deep roots in the Asia Pacific market where badminton is hugely popular.
Industry Awards
At the EGR Operator Awards 2025, 12BET was shortlisted for Best Customer Service and Sportsbook Operator of the Year.
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